About
I’m a writer and editorial strategist focusing on the fashion and retail industries. Currently, I’m editor at large for Fashionista.com, the world’s top fashion news site. (I work on their career and business channels, and also have a hand in overall strategy.)
This is my second round at Fashionista—I was the site’s executive editor for almost two years. In between, I was executive digital editor at Lucky, where I tripled Luckymag.com’s traffic in less than a year. From 2006-2010, I was a lifestyle reporter at Forbes, covering luxury goods and fashion.
I spend the rest of my time writing for other publications and consulting on editorial direction, social media strategy and branding.
Want to work with me? Email lauren.sherman2@gmail.com.
