Lauren Sherman

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About


I’m a writer and editorial strategist focusing on the fashion and retail industries. Currently I’m editor at large for Fashionista, the world’s top fashion news site. Additionally, I’m a contributor to the Business of Fashion, as well as Style.com and Elle.com. I’ve also written for the New York Times, Wall Street Journal, Women’s Health, InStyle, Lucky, Forbes, Nymag.com, Advertising Age, Cherry Bombe and others. 

This is my second round at Fashionista—I was the site’s executive editor for almost two years. In between, I was executive digital editor at Lucky, where I tripled Luckymag.com's traffic in less than a year. From 2006-2010, I was a lifestyle reporter at Forbes, covering luxury goods and fashion.

I spend the rest of my time consulting on editorial direction, social media strategy and branding. My pet project is The Needle and the Mouse, a podcast about the intersection of technology and fashion. It’s co-hosted by my husband, Dan Frommer. 

Want to work with me? Email lauren.sherman2@gmail.com.